Shobly Start a project

Marketing agency · Dublin → MENA

We built a startup. Now we build brands.

Shobly started as an e-commerce platform for the Middle East. The product didn't make it. The playbook did, and now we run it for companies that want to grow across Europe and the Arab world.

Start a project Read the honest story

Most agencies have only ever marketed other people's products. We spent four years pitching, launching and fighting for our own. Every lesson cost us real money. You get them on day one.

The honest version

From startup to agency

2021

Incorporated in Dublin

Shobly Limited is registered in Ireland with one idea: a Shopify built for the Middle East. Mobile-first, cash-friendly, Arabic by design.

The Shobly stand at SaaStock Dublin
2022

1,000 sign-ups before launch

We shipped an MVP, validated demand, and took our own stand at SaaStock Dublin, pitching investors and merchants face to face.

Pitching a visitor at the Shobly booth
2023

Emerge, Istanbul

A new market, a new stage. We learned how brands get noticed in rooms full of people who aren't looking for you.

At the Shobly desk at Emerge Istanbul
2024

Web Summit Qatar

A full team in Shobly blue, and a deep read on how Gulf buyers discover, trust and buy.

The Shobly team in matching blue polos
Now

The product didn't make it.
The playbook did.

We turned everything we learned about launching, localising and selling into an agency. Same name, same colours, sharper focus: your growth.

See what we do

What failing taught us

Four things we'll never
get wrong again

  1. 01

    Localise, don't translate.

    A translated ad is still a foreign ad. We write for how people in each market actually talk, pay and scroll.

  2. 02

    Distribution beats product.

    We built something good and still ran out of runway. Great work that nobody sees is a cost, not an asset.

  3. 03

    Mobile and WhatsApp first.

    In MENA the funnel lives on the phone. We design every campaign for thumbs, not desktops.

  4. 04

    Test fast, spend slow.

    Small bets, quick reads, then scale what's working. Budget follows evidence, never the other way round.

Services

Everything a launch needs,
under one roof

Pick one piece or hand us the whole thing. Either way you work directly with people who have launched a company themselves.

◎

Go-to-market strategy

Positioning, audiences, offers and a launch plan you can actually execute.

↗

Performance marketing

Meta, Google, TikTok and Snapchat campaigns built to hit a cost per result, not a vanity metric.

▶

Content & short-form video

Reels, UGC and founder-led content, scripted and edited in English and Arabic.

✦

Brand identity

Names, logos, colour and voice. The same care we put into our own brand.

⌘

Landing pages & CRO

Fast, animated pages like this one, built to turn clicks into customers.

ع

MENA localisation

Taking European brands into the Gulf and Arab markets without losing what makes them work.

We show up

Booths, stages and
a lot of blue t-shirts

Shobly stand with investor QR code Demoing the product to a visitor
Visitors at the Shobly stand Two team members reviewing a phone demo
Shobly stand in the exhibition hall Talking with a visitor at the stand

How we work

Four steps. No mystery.

01

Diagnose

We audit your brand, funnel and numbers, then tell you plainly what's holding growth back.

02

Build

Positioning, creative, pages and tracking, all set up before a single euro goes to ads.

03

Launch

Campaigns go live in small, measurable tests across the channels that fit your market.

04

Scale

We double down on what's working, cut what isn't, and report back every week.

Your turn

Let's build
what's next.

Tell us what you're launching or growing. We'll reply within one working day with honest next steps, even if that's "you don't need an agency yet."

hello@shobly.com