The agency

We build brands.

Marketing from founders, for founders.

We started with our own startup in 2021. Since then we've helped other companies grow, because it turns out we're really good at marketing, and at building things that actually work.

Start a project Our story

Most agencies have only ever marketed other people's products. We've been founders for fourteen years: building, pitching and launching our own companies. Every lesson cost us real money. You get them on day one.

Two people working together over a laptop and tablet at a café

From founders, for founders

Fourteen years of building things

2012

Emerging Media

Where it began: we worked side by side in the same product team.

2015

MailSurge

Our first company together, an email-marketing SaaS.

2018

RAISNIA

We built and ran a call-centre business.

2021

Shobly

We launched our own e-commerce startup for the Middle East.

2023

Building for others

We started offering our skills as a service and became part of other people's successes.

Now

The startup didn't make it. The lessons did.

Everything we learned now goes into one agency, with one focus: your growth.

What failing taught us

Four things we'll never
get wrong again

01
Localise, don't translate.
A translated ad is still a foreign ad. We write for how people in each market actually talk, pay and scroll.
02
Distribution beats product.
We built something good and still ran out of runway. Great work that nobody sees is a cost, not an asset.
03
Mobile and WhatsApp first.
In MENA the funnel lives on the phone. We design every campaign for thumbs, not desktops.
04
Test fast, spend slow.
Small bets, quick reads, then scale what's working. Budget follows evidence, never the other way round.

Services

Everything a launch needs,
under one roof

Pick one piece or hand us the whole thing. Either way you work directly with people who have launched a company themselves.

◎

Go-to-market strategy

Positioning, audiences, offers and a launch plan you can actually execute.

↗

Performance marketing

Meta, Google, TikTok and Snapchat campaigns built to hit a cost per result, not a vanity metric.

▶

Content & short-form video

Reels, UGC and founder-led content, scripted and edited in English and Arabic.

✦

Brand identity

Names, logos, colour and voice. The same care we put into our own brand.

⌘

Landing pages & CRO

Fast, animated pages like this one, built to turn clicks into customers.

MENA localisation

Taking European brands into the Gulf and Arab markets without losing what makes them work.

We show up

Booths, stages and
a lot of blue t-shirts

About us

The people
behind Shobly

A small team of founders, marketers and engineers. We've built products, raised money, run campaigns and shipped code. So when we plan your growth, we've already sat in your seat.

Abdul

Co-founder & CEO

Strategy, brand and growth.

Ali

Co-founder & CTO

Engineering, product and the tech behind every campaign.

And the team that makes it happen

How we work

Four steps. No mystery.

Diagnose

We audit your brand, funnel and numbers, then tell you plainly what's holding growth back.

Build

Positioning, creative, pages and tracking, all set up before a single euro goes to ads.

Launch

Campaigns go live in small, measurable tests across the channels that fit your market.

Scale

We double down on what's working, cut what isn't, and report back every week.

Your turn

Let's build
what's next.

Tell us what you're launching or growing. We'll reply within one working day with honest next steps, even if that's "you don't need an agency yet."

hello@shobly.com