Shobly Start a project

The agency

We build brands.

Marketing from founders, for founders.

We started with our own startup in 2021. Since then we've helped other companies grow, because it turns out we're really good at marketing, and at building things that actually work.

Start a project Our story

Most agencies have only ever marketed other people's products. We built, pitched and launched our own, then did it again for others. Every lesson cost us real money. You get them on day one.

The honest version

From startup to agency

2021

It started with a startup

We set out to build a Shopify for the Middle East. Mobile-first, cash-friendly, Arabic by design. We designed it, coded it and shipped it ourselves.

The Arabic merchant dashboard we built for Shobly
2022

Pitching to the world

1,000 sign-ups before launch, our own stand at SaaStock, and a crash course in getting noticed in a room full of people who weren't looking for us.

The Shobly stand at SaaStock
2023

Building for others

We started offering what we'd learned as a service and became part of other people's successes. Turns out we're really good at marketing, and at building solutions that actually work.

A frame from one of our Arabic launch ads
Now

The startup didn't make it.
The lessons did.

Everything we learned now goes into one agency. Same name, same colours, one focus: your growth.

See what we do

What failing taught us

Four things we'll never
get wrong again

  1. 01

    Localise, don't translate.

    A translated ad is still a foreign ad. We write for how people in each market actually talk, pay and scroll.

  2. 02

    Distribution beats product.

    We built something good and still ran out of runway. Great work that nobody sees is a cost, not an asset.

  3. 03

    Mobile and WhatsApp first.

    In MENA the funnel lives on the phone. We design every campaign for thumbs, not desktops.

  4. 04

    Test fast, spend slow.

    Small bets, quick reads, then scale what's working. Budget follows evidence, never the other way round.

Services

Everything a launch needs,
under one roof

Pick one piece or hand us the whole thing. Either way you work directly with people who have launched a company themselves.

◎

Go-to-market strategy

Positioning, audiences, offers and a launch plan you can actually execute.

↗

Performance marketing

Meta, Google, TikTok and Snapchat campaigns built to hit a cost per result, not a vanity metric.

▶

Content & short-form video

Reels, UGC and founder-led content, scripted and edited in English and Arabic.

✦

Brand identity

Names, logos, colour and voice. The same care we put into our own brand.

⌘

Landing pages & CRO

Fast, animated pages like this one, built to turn clicks into customers.

ع

MENA localisation

Taking European brands into the Gulf and Arab markets without losing what makes them work.

Work & moments

Ads, stands and
the odd astronaut

A frame from an Arabic launch ad we made
Posing with an astronaut at SaaStock 2022
Visitors at the Shobly stand

About us

The people
behind Shobly

A small team of founders, marketers and engineers. We've built products, raised money, run campaigns and shipped code. So when we plan your growth, we've already sat in your seat.

The Shobly team in matching blue polos

How we work

Four steps. No mystery.

01

Diagnose

We audit your brand, funnel and numbers, then tell you plainly what's holding growth back.

02

Build

Positioning, creative, pages and tracking, all set up before a single euro goes to ads.

03

Launch

Campaigns go live in small, measurable tests across the channels that fit your market.

04

Scale

We double down on what's working, cut what isn't, and report back every week.

Your turn

Let's build
what's next.

Tell us what you're launching or growing. We'll reply within one working day with honest next steps, even if that's "you don't need an agency yet."

hello@shobly.com